How to get new 'Dubai Brand' Car plate numbers

Since December 2014 RTA released new private car plate designs with Dubai Brand on it.

Ahmed Bahroyzan, CEO of RTA Licensing Agency, said: “RTA is committed to the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, to use new Dubai Brand and endorse it as a tool in marketing and promoting Dubai in order to show that the emirate acts in a single team spirit and speaks with one voice to citizens and visitors. We have, therefore, opted to develop the new and innovative design of number plates for private vehicles only during Gitex Technology Week in a bid to showcase the new Dubai Brand to various entities, firms, individuals and visitors from all over the globe, and accordingly fulfill the ambitious vision of promoting the brand in a proper manner.

“Applications for the plate can be submitted via a host of electronic channels such as RTA website (www.rta.ae), RTA Call Center (Tel: 8009090), and the smart app. Plates can be handed over through customers service centers and service providers - namely Deira Customers Service Center, Al Barsha Customers Service Center, Al Mumayaz at Aswaq Al Mizhar, Al Mumayaz at Aswaq Al Barsha, Quick Technical Testing at Al Qusais, and Wasil Vehicle Testing Center at Al Jaddaf,” he explained.


1. Go to RTA website (www.rta.ae)

then click on the New plate logo or just click on the following link :

http://traffic.rta.ae/trfesrv/public_resources/public-request-service-info.do?serviceCode=242&entityId=-1&switchLanguage=en

Then click on Agree the terms and conditions.

Click on "Apply for this service"

2. Type your plate number and category and its code

3. Choose the Plate Design ( Small or large )

4. Confirm and choose a date and location to collect

5. Pay 420 DHS

* These Plate are not mandatory and are completely optional